


When selecting an online ordering and marketing platform for your restaurant, it’s crucial to compare the features, costs, and benefits of different options. Below, we break down the key differences between Town and ChowNow to help you make an informed decision.
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TOWN
ChowNow
Ideal for restaurants focused on expanding their direct customer relationships
Just an "order now" button
Loyalty program
Create your own loyalty program
limited to ChowNow loyalty system
"Hidden Fees"
"7% Support Local Fee" on orders through ChowNow
Waitlist/Reservations
Marketplace Tools
List your restaurant alongside competitors
What is ChowNow?
ChowNow is an online ordering service that offers restaurants a way to take orders without high commission fees. Instead of charging a percentage per order, ChowNow has a flat monthly fee. It also allows restaurants to integrate their menu with third-party platforms like Yelp and TripAdvisor.
However, ChowNow directs customers to its own app when they order, which can take traffic away from your website and impact search rankings. While it provides some marketing tools like email campaigns, it lacks direct customer engagement features like a proper loyalty system. Additionally, the marketplace exposure varies by location, meaning some restaurants may see more orders while others struggle to gain traction.
Why Choose Town?
A Website Built to Sell More – Unlike a simple menu page, Town provides a website designed to increase orders and repeat customers.
Integrated Loyalty & Ordering Features – Encourage return visits with built-in rewards and seamless ordering.
No Marketplace Distractions – Your customers order directly from you, without being redirected or shown competitor listings.
Optimized for Search Engines – Town helps your restaurant get discovered by more potential customers online.
If you want a website that drives more direct orders, builds customer loyalty, and eliminates third-party commissions, Town is the best choice. If you’re looking for a lower-cost option with marketplace exposure, ChowNow may work, but results can vary based on location and customer adoption
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