Town Vs ChowNow

Town Vs ChowNow

When selecting an online ordering and marketing platform for your restaurant, it’s crucial to compare the features, costs, and benefits of different options. Below, we break down the key differences between Town and ChowNow to help you make an informed decision.

Get a Demo

Compare

Compare

TOWN

ChowNow

Ideal for restaurants focused on expanding their direct customer relationships

Just an "order now" button

Loyalty program

Create your own loyalty program

limited to ChowNow loyalty system

"Hidden Fees"

"7% Support Local Fee" on orders through ChowNow

Waitlist/Reservations

Marketplace Tools

List your restaurant alongside competitors

What is ChowNow?

ChowNow is an online ordering service that offers restaurants a way to take orders without high commission fees. Instead of charging a percentage per order, ChowNow has a flat monthly fee. It also allows restaurants to integrate their menu with third-party platforms like Yelp and TripAdvisor.

However, ChowNow directs customers to its own app when they order, which can take traffic away from your website and impact search rankings. While it provides some marketing tools like email campaigns, it lacks direct customer engagement features like a proper loyalty system. Additionally, the marketplace exposure varies by location, meaning some restaurants may see more orders while others struggle to gain traction.

Why Choose Town?

  • A Website Built to Sell More – Unlike a simple menu page, Town provides a website designed to increase orders and repeat customers.

  • Integrated Loyalty & Ordering Features – Encourage return visits with built-in rewards and seamless ordering.

  • No Marketplace Distractions – Your customers order directly from you, without being redirected or shown competitor listings.

  • Optimized for Search Engines – Town helps your restaurant get discovered by more potential customers online.

If you want a website that drives more direct orders, builds customer loyalty, and eliminates third-party commissions, Town is the best choice. If you’re looking for a lower-cost option with marketplace exposure, ChowNow may work, but results can vary based on location and customer adoption

See our Best Practices for Brick-and-Mortar Success

See our Best Practices for Brick-and-Mortar Success

See More Best Practices

Book Your Free Demo Now!

See how Town can grow your business without long-term commitments or complex systems. Start scaling today!

Get a Demo