About Town
We built Town because restaurants deserve better.
Town gives independent restaurants ownership of their business online, the storefront, the customers, the data and the margin, on one platform, for one flat price.
The one-sentence version
Restaurants should own what they’ve built online the same way they own it at the front door.
The problem we solve
Restaurants don’t own their business online. They rent it.
A customer wants food from a specific restaurant. They search for it, they find it, and then there’s nowhere to order. The website, if there is one, is a menu PDF and a phone number. So they do the easy thing and open DoorDash or Uber Eats. The restaurant did the hard part, being good enough that someone came looking by name, and the app captured the order anyway.
From there, the app owns the relationship, the emails, the phone numbers, the order history, and it can advertise the place down the street to those guests tomorrow. The rest of the stack is no better: a template website from one vendor, a booking app that charges per cover, loyalty somewhere else if it exists at all. Five bills, five logins, and numbers that never line up.
The 20–30% commission is the part you can see on the statement. The deeper cost is that the owner has no idea who their online customers are, no way to reach them, and no storefront of their own to send them to. A restaurant that doesn’t own its customers is one algorithm change away from losing them.
Big chains don’t have this problem, they spent hundreds of millions building their own site, ordering and data. One independent owner can’t hire those engineers and marketers. That ownership gap is exactly what Town closes.
Who we build for
Owners who are great at running a restaurant, and want to own what they’ve built online.
Benny Polisi owns Italian Garden in McKinney, Texas. He’s exactly who we build for: a real operator with a loyal following, running the kitchen, the schedule and the books, while apps and vendors each rented him back a piece of his own restaurant. He can’t hire an engineer or a marketer, and he shouldn’t have to. Benny runs on Town today, alongside operators like Hunter at New York Sub Hub, Cris at Casamigos Mexican, and many more.
Where Town comes from
Four founders from small-business families.
We grew up watching our parents pour everything into their craft, and into their community. Town is us building the tools we wish they’d had.
Alec’s story
Inspired by family
Alec Hernandez grew up watching the dedication of small-business owners through his mother, who owns and runs salons in Cypress, Texas. Her passion, hard work and ability to adapt shaped how Alec thinks about the people Town serves, and every part of the platform is built with owners like her in mind.
Taylor’s story
Driven by community
Taylor Brewster grew up in the energy of O’Riley’s Billiards, Food & Bar, his parents’ place. It wasn’t just a business, it was where the community came together. Watching them turn their passion into a local institution taught him the value of building spaces people love, and inspired him to co-found Town.
How we work
Heads down, close to our customers.
We listen to owners, ship fast, and stay in the field, because the best product decisions come from the people behind the counter.
Leadership
Meet the team
Come see what we’ve built
Start selling and meet the platform, we’ll help you get set up.