The standard advice for Local SEO for Restaurants is robotic: Stuff phrases like "Best [Cuisine] in [City]" into your headlines and create generic landing pages for every nearby town. Competitors will tell you to create specific pages for every menu item just to rank for terms like "best birria tacos". This might trick a search engine for a month, but it doesn't build long-term authority.

Google’s modern algorithms prioritize Entities and Relationships. They want to know if you are a real, trusted part of the local fabric.

The Community Graph Strategy

Town helps you rank by mapping your real-world relationships online.

• Partner Spotlights: Create pages that feature your local suppliers (e.g., "Where We Get Our Flour"). When they link back to you, it signals high local relevance.

• The "Town Guide": Instead of a generic "About Us," curate a guide to your neighborhood. Feature the brewery next door or the cinema down the street.

• Event Schemas: Town automatically formats your local events (tastings, live music) so they appear in Google’s "Events" pack—a piece of real estate most competitors ignore.

Stop trying to outsmart the algorithm with "Best Pizza" keywords. Start out-caring the competition.