Author
Taylor Brewser
Real results. See how Italian Garden switched to a direct ordering system and reclaimed $5,000 in monthly revenue that used to go to delivery apps.
Theory is great, but let's talk about real money in the bank.
The Challenge
Italian Garden, a beloved local spot, was doing fantastic volume on delivery. Their kitchen was busy, and orders were flying out the door. But at the end of the month, the owner noticed a painful discrepancy. They had generated $15,000 in app sales, but after commissions, marketing fees, and adjustments, the payout was barely covering food and labor. They were working harder than ever for less money.
The Solution
They partnered with Town.club to launch a custom, branded online ordering site. But they didn't just launch it—they marketed it. They placed QR codes on every table and aggressively marketed the new link to their existing customers using flyers in every takeout bag.
The Result
In just 60 days, Italian Garden shifted 40% of their app volume to their own site.
Old Cost: 30% commission on $15,000 = $4,500 lost.
New Cost: A simple flat monthly fee = $300.
The savings were immediate and impactful. That extra $4,000+ per month didn't go to Silicon Valley; it went straight to the restaurant's bottom line. It allowed them to hire more staff, upgrade their kitchen equipment, and breathe easier.
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