Author
Taylor Brewser
Running a restaurant in 2026 requires more than just great food; it requires the right digital tools. But with hundreds of options on the market—from massive aggregators like DoorDash to niche POS systems—how do you choose?
Aggregator vs. Direct Ordering
The first choice you face is fundamental: do you want to rent customers or own them?
Aggregators (UberEats, DoorDash): These are marketing channels. They bring volume but charge high commissions (up to 30%) and keep the customer data.
Direct Ordering Apps (Town, ChowNow, Toast): These are operations tools. They allow customers to order directly from you. You keep the profit and the data, but you are responsible for driving the traffic.
Key Features to Look For
When evaluating a "white-label" app or ordering system, look for:
Commission-Free Model: Avoid per-order percentages. Look for flat monthly pricing.
Marketing Tools: Does the app help you bring customers back with email or SMS?
Ease of Use: Can you update your menu in seconds, or do you have to call support?
Don't just pick the first name you see on Google. Compare the features and the fees side-by-side to ensure you aren't overpaying.
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