For many restaurant owners, the phrase "commission-free delivery" sounds like a myth. In a world dominated by billion-dollar tech giants, we've been conditioned to believe that giving up 30% of our sales is just the "cost of doing business."

It isn't. And in 2026, the tide is turning.

The New Model: Direct Ordering

Technology has evolved rapidly. You no longer need a massive engineering team to process an online order and assign a driver. Modern platforms allow you to host your own professional ordering website that looks just as good as the big apps. When an order comes in, you can dispatch it to your own staff or automatically route it to a network of local drivers for a flat fee.

Why It Works for Independents

1. Lower Costs: You pay a predictable monthly software fee (like rent) rather than a variable tax on every single taco you sell. See how our pricing model compares.

2. Brand Control: The customer stays on your website, seeing your branding, not a competitor's ad.

3. Data Ownership: You capture customer data to build an email list, allowing you to bring them back without paying for ads.

Is It Hard to Switch?

Setting up your own system used to be complex and expensive. Now, with platforms like Town.club, it’s plug-and-play. You can turn your website into a sales engine in less than 24 hours. The question isn't whether you can afford to switch, but whether you can afford not to.

Learn More: The Ultimate Guide to Commission-Free Online Ordering