Author
Taylor Brewster
The Commission Trap
For too long, independent restaurants have been losing thousands each month to delivery apps. With 15–30% commissions cutting into profits, a $50,000 monthly delivery volume can easily cost $7,500–$15,000 in fees.
A New Way to Order
In 2025, the fastest-growing trend in restaurant tech is commission-free online ordering. Direct-to-consumer systems let restaurants keep 100% of sales (minus small payment processing costs) and fully own the customer journey.
Why Local Restaurants Are Switching
Higher Margins — Some operators save $2,000–$5,000/month after eliminating third-party commissions.
Customer Data Access — Build remarketing lists, loyalty programs, and personalized offers.
Brand Consistency — Keep your logo, photos, and experience intact on every order.
Better SEO — Direct ordering platforms strengthen your local search rankings.
The Real-World Impact
When a local restaurant transitions from a third-party model to a direct system, that margin difference compounds quickly — often adding up to tens of thousands annually in savings.
For restaurants ready to cut out middlemen and build long-term loyalty, the solution is clear.
Try Town — the commission-free online ordering software built for local restaurants.
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