Understanding the True Cost of Third-Party Commissions

Third-party delivery apps and online ordering platforms seem convenient at first glance, but their hidden costs leave many restaurant owners struggling. Did you know third-party services can take commission fees as high as 30% per order? For many small restaurants, this eats directly into already razor-thin profit margins.

But that’s not all. Relying heavily on third-party platforms can mean losing control.

Hidden Costs You Might Not Realize:

• Loss of Customer Ownership: You’re not just giving up a percentage of your profits; you’re giving up customer relationships, too. These platforms collect customer data and use it to drive loyalty to their brand, not yours.

• Marketing Dependency: Many platforms favor large chains in search rankings, sidelining smaller businesses.

• Fees Keep Adding Up: Processing fees, premium placement fees, and credit card charges can make that 30% commission balloon even higher.

Switching to a commission-free system ensures more revenue goes directly into your pocket and allows you to build stronger connections with your customers.

Why Choose a Commission-Free Online Ordering System?

A commission-free online ordering system puts restaurants in control of their branding, operations, and profits. Rather than being at the mercy of third-party platforms and their rules, you get a fully branded system tailored specifically to your business. Here's why it’s the smarter choice:

1. Brand Visibility and Customization

Stand out with your own restaurant ordering website instead of being one of hundreds listed on an app. A custom-branded site gives customers a direct impression of your restaurant’s unique style and vibe.

2. Own Your Customer Data

When customers place an order, you retain valuable insights like purchase history, preferences, and contact details. Use this data to create personalized offers and promotions that foster customer loyalty.

3. Keep More Profits

With commission-free systems, you pay a flat rate or low monthly subscription instead of sharing a percentage of every order.

4. Enhanced Customer Experience

A direct ordering platform cuts out middlemen, eliminating delivery delays and errors that could reflect poorly on your restaurant.

5. Exclusive Subscriber Deals

Offer deals to loyal customers that come directly through your platform, encouraging repeat business while increasing profit margins.

What to Look for in a Commission-Free Online Ordering System

Not all tools are created equal. Here are a few essential features every restaurant owner should prioritize when choosing a platform:

• Online Ordering: Seamlessly take orders directly through your site without complex third-party integrations.

• Table Booking Features: Offer easy reservation options for dine-in guests with commission-free table booking.

• Custom Branding: Ensure you maintain consistent brand identity with customizable colors, logos, and designs.

• Website Integration: Your system should function like an extension of your restaurant’s website, offering a smooth experience for customers.

• Marketing Tools: Some systems include built-in tools like email marketing or loyalty programs to grow repeat business.

• Analytics and Reporting: Use actionable insights about sales, popular dishes, and customer preferences to refine operations and marketing strategies.

Step-by-Step Guide to Setting Up Your Own Online Ordering System

Here’s where we turn inspiration into action. Follow this step-by-step guide to build your own commission-free food ordering website and integrate it with operations:

1. Choose the Right Platform

Start by researching solutions like Town, Owner.com, ChowNow, or Popmenu to compare features and pick one that fits your needs. Pay attention to costs, customization options, and ease of use.

2. Build a Branded Website

Your website should act as the central hub for online orders, table bookings, and marketing campaigns. Use a food ordering website builder to design it around your brand’s identity. Highlight your best dishes with appetizing photos and SEO-friendly menu descriptions (e.g., “Best spicy ramen in Chicago”).

3. Integrate Payment and Delivery Solutions

Offer multiple online payment methods, such as credit cards or Apple Pay, for convenience. If you provide deliveries, either manage them in-house or partner with a low-fee local service.

4. Set Up Automated Marketing Features

Use email marketing platforms or loyalty programs available through the system. Does a customer order from you twice a month? Send them offers on their favorite dishes or invite them to try seasonal specials.

5. Test the System

Spend time ensuring everything works smoothly. Test the checkout process, table booking system, and mobile responsiveness. Don’t forget to train your staff on how to use the backend efficiently.

6. Launch and Promote

Promote your new system via social media, flyers in to go orders from DoorDash or Uber Eats, and your restaurant. Post signage with QR codes encouraging customers to order online.

Real-Life Case Studies

Want proof that switching to a commission-free system truly works? Restaurants across the country have seen measurable success after ditching third-party platforms:

• italian Garden tripled their online sales using a fully branded ordering site, saving $64,000 per year in fees.

• Picantes grew online sales 4x after switching to a direct ordering system, keeping an additional $104,500 annually.

These results show what’s possible when restaurants take control of their customer relationships and eliminate unnecessary costs.

Take Control of Your Restaurant’s Future

Switching to a commission-free online ordering system puts the power and profits back into your hands. Stop surrendering revenue to third-party platforms and start building a stronger connection with your customers.

Looking to get started? Book a free demo with our platform today, and we’ll show you how easy it is to create your own restaurant ordering website. Don’t just compete with big brands. Outperform them.