Author
Taylor Brewster
In 2025, a professional restaurant website is more than a digital storefront—it's a powerful tool to drive sales through integrated online ordering systems, reservations, and loyalty programs. But how much does a restaurant website cost? Costs vary from budget-friendly DIY builders to feature-rich custom platforms. This guide estimates average restaurant website pricing, compares popular options like BentoBox and Owner.com, and highlights affordable all-in-one solutions that drive significant traffic.
Breaking Down the Average Cost of a Restaurant Website in 2025
A restaurant website can cost between $500 and $5,000 for a simple setup, while advanced sites with online ordering and custom features range from $5,000 to $50,000. Ongoing maintenance adds $500 to $5,000 annually, depending on complexity.
Key cost components include:
Domain and Hosting: Around $10-$20/year for domains and $50-$200/year for hosting.
DIY Builders (e.g., Wix): $16/month for basic restaurant sites, suitable for startups but limited in customization.
Custom Development: Agency-built sites cost $4,000-$10,000, offering tailored features like menu integration.
Online Ordering Add-Ons: $89/month for platforms like Shopify POS with ecommerce capabilities, varying by commission structure or flat fees.
On average, expect $5,000-$10,000 upfront for an agency-built site with $50-$200/month for upkeep.
Comparing Restaurant Website Builders: Affordable Leaders
When evaluating restaurant website pricing, several platforms stand out for comprehensive, commission-free solutions.
Town: Priced at $300/month with no setup fees or contracts, Town offer custom websites, commission-free online ordering, POS integration, loyalty programs, reservations, and 24/7 support. The all-in-one approach eliminates third-party fees (15-30% savings) and includes SEO optimization to drive traffic, making it cost-effective for scaling restaurants.
BentoBox: Starts at $119/month for basic plans, with a $1,500 setup fee for higher tiers like BentoBox Plus at $249/month per location. It offers SEO-friendly sites and menu management, but add-ons like Takeout & Delivery ($49/month) and Online Catering ($79/month) increase costs.
Owner.com: Costs $500/month with a 5% customer-paid fee per order, offering commission-free ordering and websites. Its higher base price and additional fees make it less affordable for smaller restaurants.
Popmenu: Starts at $159/month for its Starter plan, focusing on AI-driven menus and marketing. It lacks full integrations like reservations or POS, with pricing escalating for add-ons.
Flat-rate bundling of custom sites and commission-free ordering without extra fees offers unmatched value compared to setup-heavy or higher-priced options.
Online Ordering System Pricing: What to Expect
Online ordering system costs vary widely. Platforms like Menufy charge $99/month flat or $1.75/order, while others offer free setup but charge for integrations. Integrated POS systems add $15-$100/month. A $300/month plan can include commission-free online ordering, saving 15-30% compared to third-party platforms like DoorDash, integrating seamlessly with websites and loyalty tools.
Tips for Calculating ROI on Your Restaurant Website
To ensure your investment pays off:
Account for Savings: Commission-free ordering saves thousands by avoiding 15-30% third-party fees.
Track Traffic and Conversions: Use analytics to monitor visits and order growth.
Estimate Revenue Boost: Calculate sales increases from direct orders and loyalty programs, offsetting costs quickly.
Focus on Long-Term Value: Loyalty tools can boost repeat visits by 20-50%, enhancing profitability.
Built-in analytics simplify ROI tracking.
Conclusion: Invest Wisely in Your Digital Presence
How much does a restaurant website cost? From $16/month for DIY to $10,000+ for custom builds, it depends on your goals. While BentoBox and Owner.com offer solid features, Town at $300/month lead with custom websites, commission-free online ordering system pricing, and comprehensive tools without setup fees or contracts. Ready to elevate your restaurant’s digital presence? Schedule a free demo at www.town.club and invest in a website that drives growth.
Check out more articles from out team
Give yourself a hometown advantage
Use the same tools national giants use to grow and dominate—tailored for your business. We bring the strategies that work for them, so you can scale like a pro.
See how we can help
Book Your Free Demo Now!
See how Town can grow your business without long-term commitments or complex systems. Start scaling today!