At Town, we understand the challenges small businesses face. Our platform empowers restaurants to take control of their online ordering process without the financial burden of commission fees. In this blog, we’ll explore how Town’s restaurant online ordering system can slash costs, boost profitability, and help your business thrive in a competitive market.

The Hidden Costs of Third-Party Online Ordering Platforms

Third-party delivery apps like DoorDash, Uber Eats, and Grubhub have made online ordering convenient for customers, but they come with a steep price for restaurants. Here’s a breakdown of the costs:

• High Commission Fees: Platforms often charge 20-30% per order, which can eat into your profit margins. For a $50 order, that’s $10-$15 gone before you even cover food costs.

• Listing Fees: Some apps charge additional fees just to list your restaurant, regardless of order volume.

• Customer Data Loss: Third-party platforms own the customer data, limiting your ability to build loyalty or market directly to your regulars.

• Unpredictable Costs: Hidden fees, such as payment processing or marketing add-ons, can further erode profits.

For a restaurant processing $10,000 in monthly online orders, commission fees alone could cost $2,000-$3,000. That’s money that could be reinvested in better ingredients, staff training, or marketing efforts. Town’s commission-free online ordering platform eliminates these expenses, putting thousands back into your pocket.

How Town’s Commission-Free Online Ordering System Saves You Money

Town’s restaurant online ordering system is designed with small businesses in mind, offering a cost-effective, easy-to-use solution that maximizes profitability. Here’s how it helps you slash costs:

1. Zero Commission Fees

Unlike third-party platforms, Town charges no commission fees on orders placed through your website. Whether you process $1,000 or $100,000 in monthly orders, you keep 100% of the revenue (minus standard payment processing fees). For a restaurant with $20,000 in monthly online sales, switching to Town could save you $4,000-$6,000 per month compared to a 20-30% commission model.

2. Affordable, Transparent Pricing

Town offers affordable, high-quality tools with no long-term contracts or hidden fees. Our flat-rate pricing model ensures you know exactly what you’re paying for, making budgeting simple. Compared to the unpredictable costs of third-party apps, Town’s online ordering system is a breath of fresh air for restaurant owners.

3. Own Your Customer Data

With Town, you retain full ownership of your customer data. This allows you to build direct relationships with your customers through targeted marketing, loyalty programs, and personalized offers. By cutting out the middleman, you can increase repeat orders without paying for expensive third-party marketing tools.

4. Seamless Integration with Your Website

Town’s restaurant online ordering system integrates directly into your existing website or a new one built with our SEO-friendly website builder. This eliminates the need to redirect customers to third-party platforms, reducing drop-off rates and keeping your brand front and center. Plus, our websites are designed to rank higher in search results for terms like "restaurant online ordering system," driving more organic traffic to your business.

5. No Long-Term Commitments

We believe in giving restaurants the freedom to grow without being tied down. Town’s zero-contract model means you can try our platform risk-free and scale at your own pace. If your needs change, you’re not locked into a costly agreement—a stark contrast to the rigid contracts of some third-party platforms.

6. Streamlined Operations

Town’s platform unifies online ordering, reservations, and loyalty programs into one intuitive system. This reduces the need for multiple software subscriptions, saving you both time and money. Our tools are designed to replace fragmented systems, helping you focus on what you do best—running your restaurant.

Real Savings: A Case Study

Let’s look at a real-world example. A mid-sized restaurant in Lubbock, TX, processes $15,000 in monthly online orders through a third-party app charging a 25% commission. That’s $3,750 in fees every month, or $45,000 per year. By switching to Town’s commission-free online ordering system, the restaurant saves the entire $45,000, paying only a flat subscription fee that’s a fraction of the cost. The savings allowed them to hire an additional staff member, upgrade their menu, and launch a loyalty program—all without raising prices for customers.

Additional Benefits of Town’s Platform

Beyond cost savings, Town’s restaurant online ordering system offers features that help your business grow:

• Customizable Menus: Easily update your menu in real-time to reflect specials, price changes, or sold-out items.

• Loyalty Programs: Reward repeat customers with points or discounts, increasing retention and order frequency.

• Reservations & Waitlist: Streamline table bookings to maximize seating capacity and improve customer experience.

• SEO-Friendly Design: Our website builder ensures your site ranks well for high-traffic keywords like "online ordering" and "restaurant online ordering system," attracting more local customers.

• Mobile-Friendly Ordering: Customers can order from any device, ensuring a seamless experience that drives conversions.

How to Get Started with Town

Switching to Town’s commission-free online ordering platform is simple and takes just a few steps:

1. Book a Free Demo: Contact us at support@town.club or (512) 831-7315 to see how Town can transform your business.

2. Set Up Your System: Our team will help you integrate online ordering into your website or build a new one tailored to your brand.

3. Start Saving: Launch your commission-free ordering system and watch your profits grow.

With no contracts and a user-friendly interface, you can be up and running in days—not weeks. Plus, our dedicated support team is here to ensure a smooth transition.

Why Choose Town?

The restaurant industry is tough, and every dollar counts. Third-party platforms may offer convenience, but their high fees can cripple your bottom line. Town’s restaurant online ordering system empowers you to take back control, save thousands, and build a stronger, more profitable business.

Ready to slash costs and grow your restaurant? Book your free demo with Town today and discover how our commission-free online ordering platform can make your business the talk of the town—online and off.

See how much you can save with our Ordering Savings Calculator and start thriving in 2025!