They all offer websites. They all offer online ordering. They all offer loyalty. But they also all share one other thing: massive price tags (or hidden fees) that bleed your budget dry.

At Town, we built our platform on a simple, radical premise: We can do everything the big guys do—but better, and for a fraction of the price.

Here is the feature-by-feature breakdown of why Town is the new Number One.

1. The Website: Custom Engineering vs. Cookie-Cutter Templates

• The Competitors (Popmenu/SpotHopper): They charge you a premium for "design," but often just plug your logo into a rigid template. If you want to change a button color or a layout structure, you have to submit a support ticket and wait days.

• The Town Way (Better): We don't just build "websites"; we build conversion engines. Our sites are hand-coded by real engineers to be faster, cleaner, and structured specifically for Google’s 2026 SEO standards.

• The Cost (Cheaper): Included in your flat monthly rate. No setup fees that cost as much as a used car.

2. Online Ordering: Keeping 100% vs. "Hidden" Fees

• The Competitors (Owner.com): They shout "Zero Commissions!" but then charge you a $500+ monthly subscription AND often slap a 5% "convenience fee" on your customer. That’s not free; that’s just shifting the tax to your regulars.

• The Town Way (Better): We believe "Commission-Free" means Commission-Free.

• The Cost (Cheaper): You pay a flat, affordable monthly fee. Your customers pay the menu price. You keep 100% of the revenue. No 5% skim. No "processing markups."

3. The "Lock-In": Freedom vs. Handcuffs

• The Competitors: 12-month contracts. 24-month lock-ins. Massive cancellation fees. They know their product is expensive, so they force you to stay.

• The Town Way (Better): No contracts. We earn your business every single month. If we aren't making you money, you should fire us.

• The Cost (Cheaper): $0 cancellation fees. Peace of mind is priceless.

The Bottom Line

You can pay for a sales team, a fancy headquarters in Silicon Valley, and a Super Bowl ad (that’s what you’re paying for with the other guys). Or, you can pay for software that works.

Town offers the same robust feature set—Ordering, Web, Loyalty, Reservations—without the corporate bloat. We are the Number One choice for independent owners because we respect your bottom line.

Stop overpaying. Join the Club.