Author
Taylor Brewser
Third-party apps are double-dipping. They charge the restaurant a commission AND charge the customer service fees. Here is the truth about the "Convenience Tax."
There is a common misconception among diners that the high delivery fees they pay go directly to the restaurant or the driver. The reality is much murkier—and much more profitable for the platforms.
The Double Dip
Let's analyze a standard transaction on a major delivery app. The platform effectively collects revenue from both sides of the transaction:
From You (The Restaurant): They take a 20-30% commission on the food subtotal.
From Them (The Customer): They charge a "Service Fee," a "Delivery Fee," and sometimes even a "Small Order Fee."
You, the restaurant owner, are squeezed on margin. The customer is squeezed on price. The only winner is the middleman.
Transparency Wins Loyalty
Most customers are unaware of this dynamic. When you explain the "Convenience Tax" to them, they listen. Most diners want to support local businesses, not Silicon Valley shareholders. By showing them that ordering direct saves everyone money, you build a stronger community connection.
Don't be afraid to be transparent. Post a comparison on your social media showing a receipt from an app versus a receipt from your own site. The difference in total cost is usually shocking, and it’s the most powerful marketing tool you have.
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