The Hidden Cost of "Saving Fees": Are You Optimizing for Profit or Prosperity?

The Hidden Cost of "Saving Fees": Are You Optimizing for Profit or Prosperity?

Author

Taylor Brewser

small appetizers are arranged on a white plate
small appetizers are arranged on a white plate

Automated marketing sounds like a dream. But if your emails sound like they were written by a robot, they belong in the trash.

Saving 30% on commission fees is the bare minimum. If your tech partner stops there, they are thinking too small.

The primary pitch of Owner.com is simple: Stop paying DoorDash 30% commissions. This is a great starting point, but "saving money" is a defensive strategy. It keeps you alive, but it doesn't necessarily help you thrive.

Town is about playing offense. We focus on Prosperity: Increasing your Average Order Value (AOV) and Lifetime Value (LTV) through brand affinity.

The Premium Premium

When your Online Ordering System feels premium—with custom fonts, beautiful photography, and seamless UX—you gain pricing power.

  • Generic Template: Customers compare your $18 burger to the $15 burger down the street because the websites look the same.

  • Town Experience: Customers pay $22 because the brand feels curated, trustworthy, and high-end.

Don't just save on fees. Build a brand that allows you to charge what you are worth.

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