Author
Taylor Brewster
The Delivery App Hangover
After years of relying on third-party delivery platforms like Uber Eats, DoorDash, and Grubhub, many restaurants are finally saying “enough.” In 2025, the tide has turned: independent restaurants are leaving commission-heavy apps behind and shifting toward direct, commission-free ordering systems.
The numbers speak for themselves. Third-party delivery services typically charge between 15% and 30% per order, and when you factor in marketing boosts, listing fees, and service charges, real commissions can hit 35% or higher. That’s a devastating hit to already-thin restaurant margins.
The Hidden Cost of Convenience
On top of commissions, restaurants are increasingly frustrated by the loss of customer data. Apps own the customer relationship, not the restaurant — meaning you can’t remarket, reward, or retain your best patrons effectively. Add in algorithmic suppression (where only paid listings get visibility), and restaurants are paying more for less control.
The Shift Toward Commission-Free Direct Ordering
CloudKitchens, Sauce, and now platforms like Town have made direct ordering simple, branded, and affordable. By eliminating third-party middlemen, restaurants regain control of their digital storefront, customer list, and marketing strategy.
Some restaurants report net margin improvements of 10–25% after switching to direct ordering — depending on their order volume and geography.
Why 2025 Is the Year to Make the Switch
With rising food costs and tighter consumer spending, every percentage point counts. Restaurants that own their online ordering channel can:
Keep 100% of order revenue (minus card fees)
Maintain full branding across web and mobile
Build repeat business through data-driven loyalty programs
If you’re still paying third-party commissions, now’s the time to re-evaluate your digital strategy.
Take control of your online orders with Town — the commission-free platform built for restaurants.
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