Guide
Set up ordering on your Google Business Profile
For most restaurants, Google is the busiest front door there is, more people find you on Search and Maps than anywhere else. That makes the order button on your Google Business Profile one of the most valuable pieces of digital real estate you have. This guide covers how ordering on Google works and how to make sure it sends customers to you, not a marketplace.
By Town · Reviewed July 2026 · ~9 min read
Why the Google order button matters so much
When someone searches your restaurant or "food near me," your Google Business Profile is often the first and only thing they see, the panel with your hours, photos, reviews, and an order online button. Whoever controls that button controls the order. If it points to a marketplace, you pay a commission and lose the customer. If it points to your own ordering, you keep both.
How ordering links on Google get set
Google populates the order button from ordering providers connected to your profile. Marketplaces push their links automatically, which is why many restaurants find their Google button sending customers to DoorDash without ever choosing that. The fix is to make sure your own ordering link is set as the primary action, so a Google search turns into a direct order.
Set your profile up to convert
- Claim and verify your Google Business Profile.
- Keep name, address, phone, and hours accurate and consistent with the rest of the web.
- Add strong photos, food, space, and exterior, since they drive clicks.
- Point the order button at your own ordering as the primary link.
- Gather reviews and respond to them, they lift both ranking and clicks.
Keep it consistent everywhere
Google trusts businesses whose details match across the web. If your address or hours differ between your site, Google, Yelp, and the apps, your ranking and your order button both suffer. Keeping listings in sync is a core part of local SEO, and Local SEO for restaurants covers the full playbook.
How Town helps
Town sets your own ordering as the link behind your Google order button, keeps your listings consistent across the major platforms, and makes sure a Google search turns into a direct order you keep. See Local Listings for the local listings feature and Local SEO for restaurants for ranking.
Key takeaways
- Your Google Business Profile is most restaurants' busiest front door, and its order button is prime real estate.
- Marketplaces push their links automatically, which is why many Google buttons point to DoorDash.
- Set your own ordering as the primary order link so Google searches become direct orders.
- Claim your profile, keep details consistent, add photos, and gather reviews.
- Town sets your ordering behind the Google button and keeps listings in sync.