Your food is delicious. Your service is impeccable. Your customers love you. So why are you letting a tech company take credit (and cash) for your hard work?

The hardest part of leaving third-party apps isn't the technology—it's changing customer behavior. Diners use apps because they are creatures of habit. To keep your revenue, you need to give them a reason to break that habit and come directly to you.

The "Bag Stuffer" Strategy

Every time an order goes out via DoorDash or UberEats, it is an opportunity to convert that customer. Staple a high-quality flyer to the bag with a clear message:

• The Hook: "Did you know you paid higher prices on the app?"

• The Solution: "Order direct at [YourWebsite.com] to save money and support us locally!"

• The Incentive: "Use code LOCAL20 for 20% off your first direct order."

The "VIP" Approach

Make your direct ordering channel the best place to order, not just the cheapest.

• Exclusive Menu Items: Offer a special "Family Bundle" or a secret sauce that is only available on your site.

• Loyalty Points: Implement a loyalty program where customers earn free food for every direct order.

• Priority Service: Guarantee that direct orders get packed and shipped first.

By training your customers to book directly, you aren't just saving on commissions—you are building a fence around your business that competitors can't breach.

Read Strategy: Boosting Revenue with Commission-Free Ordering