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Home › Partners & resellers › For POS companies

For POS companies

Online ordering, under your brand.

Your merchants keep asking for online ordering. Instead of losing them to all-in-one competitors, or spending years building it, offer Town’s ordering, website, reservations and loyalty as your own. White-labeled, synced to your POS, live in weeks.

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Why POS companies lose restaurant merchants

Merchants churn to all-in-one rivalsCompetitors bundle online ordering; merchants leave to get it.
Building it in-house is a multi-year projectOrdering, payments, menus and delivery are a huge lift to build and maintain.
Bolt-on ordering feels bolted onThird-party add-ons aren’t your brand and don’t own the experience or data.
You don’t capture the online channelThe ordering platform, not you, owns the guest, the data and the upsell.

What you get with Town

Fully white-labeledYour name, logo, domain and colors across ordering, website and loyalty.
Native to your POSMenu, items and modifiers sync in; orders and status flow back automatically.
A complete product, not a widgetOnline ordering, website, reservations, waitlist, loyalty and delivery, ready to resell.
Your pricing, your marginYou set what merchants pay; Town powers it at wholesale.

How it works

From integration to resale

1. Integrate with your POS, Connect menu, item, modifier and order APIs so ordering stays in sync both ways.

2. Brand it as yours, Apply your name, logo, domain and colors, merchants and guests see you, not Town.

3. Resell to your merchants, Add it to your lineup at your price; Town runs the platform behind the scenes.

4. We support the platform, Uptime, features and roadmap are on us, no new engineering team required.

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Why partners choose Town

💰

A new SaaS revenue line

Sell ordering, website and loyalty on top of your POS, recurring, high-margin.

🛡️

Reduce churn

Merchants that run their whole online presence on you don’t leave.

🏆

Win against all-in-ones

Match the bundled competitors without the build.

⚡

Speed to market

Launch a mature product in weeks, not a multi-year roadmap.

🔒

Own your data & brand

The merchant relationship and the data stay yours.

🤝

We never compete

Town stays white-labeled behind you, your customers are yours.

The economics

Town is offered to partners at wholesale with revenue share, so every merchant you add is recurring revenue on top of your POS, and a stickier account. We’ll model the numbers for your book of business on a partnership call.

Questions

Does it sync with our POS?
Yes, Town integrates via API for menu, items, modifiers, orders and order status, so ordering stays consistent with your POS both ways. We confirm the specifics for your system on a partnership call.
How white-label is it?
Fully, your brand, logo, domain and colors across the ordering site, website and loyalty. Guests and merchants see you, not Town.
How long to launch?
Typically weeks, not the multi-year effort of building online ordering in-house.
Do we set the price to merchants?
Yes. Town is provided at wholesale; you set merchant pricing and keep the margin and the relationship.

Different kind of partner? For payment processors →

Add online ordering to your POS

Talk to our partnerships team about a white-label program for your merchants.

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