Compare
Town vs DoorDash
A marketplace that rents you customers at 20–30% per order versus your own low-fee storefront that you own.
Town vs DoorDash, at a glance
| Town | DoorDash | |
|---|---|---|
| Fee per order | 0% commission | ~20–30% |
| Own the customer relationship | Yes | No, marketplace owns it |
| Your own branded storefront | Yes | A tile in a crowded app |
| Direct marketing to guests | Yes | Limited |
| Delivery logistics | Multi-network, up to 10 mi | In-network only |
Comparison current as of July 2026 and reflects Town’s understanding of each provider’s publicly available information; verify competitor specifics against their current site and terms.
Marketplace vs your own channel
Delivery apps are useful for discovery, but as a primary channel the commissions are unsustainable.
Town lets you take direct orders low-fee and still reach delivery networks at the best rate.
The goal isn’t to ban delivery apps, it’s to stop routing your loyal, repeat customers through them.
“But I don’t pay the fee, the customer does”
Passing the fee on isn’t a fix. It’s a markup on your own brand.
Your food starts looking expensive
To cover a 25–30% commission, you raise prices on the apps. Now your $12 dish reads $16, and the app is invisible, so the customer just decides you’re overpriced.
Higher prices shrink every order
Marked-up menus mean fewer items per ticket, longer gaps between orders and less impulse. You didn’t dodge the fee, you traded it for your guests’ reduced buying power.
It anchors your brand where you can’t win
When that guest walks in and sees the same dish for less, trust takes the hit, and you still don’t own the customer, the email, or the repeat order.
With Town: your real price, your margin
Customers order on your own site at fair prices, you can even be cheaper than your app price and still make more per order. Keep the margin without the markup, and keep the guest.
Why owners switch to Town
Own it. Don’t rent it.
Your site, your customers
Ordering lives on your own site, customers never get bounced to someone else’s platform, and the data stays yours.
Keep more of every order
A low, flat fee, from $300/mo, 0% commission down to $300/mo at 0%. No 15–30% app commissions, and no surprise per-order fees on your guests.
Custom, not cookie-cutter
A site built for your brand, with a professional photo shoot, not a template thousands of restaurants share.
Same drivers, none of the markup
Delivery on the same DoorDash and Uber driver networks, up to 10 miles, without handing over the commission.
Everything in one place
Website, ordering, reservations, loyalty, catering, listings and AI marketing, one system you actually own.
Questions
Should I drop DoorDash completely?
Can Town still do delivery?
How much could I save?
See the difference for your restaurant
Start selling, compare what you pay today against Town, side by side.