Town vs DoorDash
Keep DoorDash for discovery. Keep your regulars for yourself.
DoorDash Marketplace takes 15%, 25% or 30% of every delivery order depending on your plan, and 6% on pickup. Town puts ordering on your own site at 0% commission, and delivery still runs on the same DoorDash and Uber drivers.
- 0% commission on your orders
- No fee added to your guests
- Built and run for you
DoorDash figures from merchants.doordash.com/en-us/pricing, merchants.doordash.com/en-us/products/commerce-platform, merchants.doordash.com/en-us/products/drive-on-demand, checked October 7, 2026. Plans change, so check your own bill.
Line by line
Town vs DoorDash, at a glance.
What shows up on your bill, and who does the work.
| Town | DoorDash | |
|---|---|---|
| Commission on delivery | 0% | 15% Basic, 25% Plus, 30% Premier |
| Commission on pickup | 0% | 6% on every plan |
| Who the guest belongs to | You: name, email, order history | DoorDash |
| Your brand | Your own website and domain | A tile next to your competitors |
| Delivery drivers | The same DoorDash & Uber drivers, up to 10 miles | DoorDash drivers |
| Rewards, texts, email | Included, to your own list | DashPass promotions you fund |
| Monthly fee | $300 a month, flat | No monthly fee, you pay per order |
| Email marketing | Included: newsletters and automatic emails | DoorDash keeps the guest’s email |
DoorDash figures from merchants.doordash.com/en-us/pricing, merchants.doordash.com/en-us/products/commerce-platform, merchants.doordash.com/en-us/products/drive-on-demand, checked October 7, 2026. Plans change, so check your own bill.
The math
What DoorDash commission costs you.
Drag to match your delivery sales on DoorDash and pick your plan.
At a $30 average order, that’s a month. DoorDash figures from merchants.doordash.com/en-us/pricing, checked October 7, 2026.
Sound familiar?
Why owners switch from DoorDash.
What we hear on calls, and how Town handles it.
A quarter of every order is gone
On Plus, a $40 order sends $10 to DoorDash before food and labor.
Your regulars are DoorDash’s customers
You never get their email or phone number, so you can’t bring them back yourself.
You compete on their screen
Guests see your competitors right next to you, plus promos you pay for.
Raising prices to cover the fee
Many restaurants mark up app menus, and guests notice.
“But I need their drivers”
Delivery is why most restaurants stay on the apps.
Tablets and menus everywhere
One tablet per app and a menu to update on each.
What you get with Town
Everything in one place for $300 a month, built for you.
Shown for an example Italian restaurant. Click through what’s included in $300 a month.
Your own website
A website as good as the food.
A custom site on your domain with your story, your photos and your menu, designed to turn “italian food near me” into an order or a reservation.
- Custom design and a real photo shoot
- Ordering and reservations built into the page
- Ranks in local search out of the box
Family recipes,
made fresh daily.
Order pickup or deliveryOnline ordering
Takeout night, without the commission.
Pickup and delivery straight from your site to your POS, with modifiers for pasta swaps, add-a-protein and half trays.
- Pasta swaps, sauces and add-ons priced right
- Scheduled orders for later tonight
- Orders drop straight into your POS
Delivery
Same drivers. No 30% cut.
Delivery orders go out on the DoorDash and Uber driver networks, dispatched from your own site, up to 10 miles out. The guest pays the delivery fee. You keep the pie.
- Same DoorDash & Uber drivers
- 0% commission on your orders
- Live tracking texts for the guest
Rewards & texts
Keep the Sunday regulars coming.
Every order builds your list. Points, birthday treats and a Sunday-gravy text bring families back week after week.
- Points toward a free dessert or tray
- Birthday and anniversary offers
- Texts and emails from your own sales
Reservations
Fill the dining room without per-cover fees.
Native reservations on your own site with reminders that cut no-shows and guest notes for anniversaries and birthdays.
- No per-cover fees
- Text reminders cut no-shows
- Notes for birthdays and big parties
Real restaurants on Town
Restaurants already running on Town.
Their real sites, taking orders at 0% commission.
Open now☰APPETIZERS
Italian Garden
Italian & pizza
$185,000 in direct orders
One & Only Burgers
Burgers · direct orders
Switching from DoorDash
Live in about a week, with nothing switched off early.
Keep DoorDash on
Stay listed for discovery while we build your site. Nothing gets turned off.
Go live direct
Your site, Google profile and QR codes point guests to your own ordering at 0% commission.
Move your regulars
Inserts in every app bag and texts to your new list bring repeat guests to your site.
Use the apps on your terms
Keep DoorDash for new guests if you like. Your regulars order direct.
FAQ
Town vs DoorDash questions, answered
Do I have to leave DoorDash?
No. Most Town restaurants keep DoorDash for discovery and move their regulars to their own site, where there’s 0% commission.
Can Town deliver without DoorDash Marketplace?
Yes. Town dispatches the same DoorDash and Uber driver networks from your own site, up to 10 miles out, with the delivery fee paid by the guest.
What does DoorDash Marketplace charge?
DoorDash lists 15% (Basic), 25% (Plus) or 30% (Premier) commission on delivery orders and 6% on pickup, with no monthly fee. Prices from merchants.doordash.com/en-us/pricing, checked October 7, 2026.
Doesn’t DoorDash have its own online ordering too?
Yes. DoorDash’s Online Ordering has 0% commission plus card processing, and its Commerce Platform with a branded website is $99 to $249 a month. Town adds a custom site built for you, a photo shoot, rewards, reservations, listings and AI marketing for $300 a month.
What does Town cost?
Town is $300 a month, flat, with 0% commission and no fee added to your guests, plus a $499 one-time setup that covers your pro photo shoot, tablet and printer. No tiers, no add-ons and no long-term contract.
Switching from DoorDash
See your Town site next to your DoorDash bill.
Tell us about your restaurant and what you pay DoorDash today. We’ll show you your new site and the side-by-side on a quick call. Free, no pressure.
- ✓ 0% commission on your orders
- ✓ Same DoorDash & Uber drivers
- ✓ Done-for-you setup
Leave DoorDash for something that’s yours.
Everything included for $300 a month with 0% commission. We build it, you run it.