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Town vs DoorDash
A marketplace that rents you customers at 20–30% per order versus your own low-fee storefront that you own.
The problem
You do the work. DoorDash takes the profit.
DoorDash skims up to 30% off the top, holds onto your customers' info, and buries you next to every other spot in town.
- 🔻 Up to 30% gone on every order through DoorDash
- 🙈 No customer data, you can't market to your own regulars
- 📣 Paying for promotions just to reach guests you already have
- 📟 Tablet chaos and menus that never stay in sync
Town vs DoorDash, at a glance
| Town | DoorDash | |
|---|---|---|
| Fee per order | 0% commission | ~20–30% |
| Own the customer relationship | Yes | No, marketplace owns it |
| Your own branded storefront | Yes | A tile in a crowded app |
| Direct marketing to guests | Yes | Limited |
| Delivery logistics | Multi-network, up to 10 mi | In-network only |
Marketplace vs your own channel
Delivery apps are useful for discovery, but as a primary channel the commissions are unsustainable.
Town lets you take direct orders low-fee and still reach delivery networks at the best rate.
The goal isn’t to ban delivery apps, it’s to stop routing your loyal, repeat customers through them.
“But I don’t pay the fee, the customer does”
Passing the fee on isn’t a fix. It’s a markup on your own brand.
Your food starts looking expensive
To cover a 25–30% commission, you raise prices on the apps. Now your $12 dish reads $16, and the app is invisible, so the customer just decides you’re overpriced.
Higher prices shrink every order
Marked-up menus mean fewer items per ticket, longer gaps between orders and less impulse. You didn’t dodge the fee, you traded it for your guests’ reduced buying power.
It anchors your brand where you can’t win
When that guest walks in and sees the same dish for less, trust takes the hit, and you still don’t own the customer, the email, or the repeat order.
With Town: your real price, your margin
Customers order on your own site at fair prices, you can even be cheaper than your app price and still make more per order. Keep the margin without the markup, and keep the guest.
Everything included
We set it up and run it for you.
You get signed up, and we handle the rest, you don't lift a finger. We work with you until you're live and ready.
Online Ordering
Not just taking orders online, we actually grow your first-party online sales.
Branded Website
Custom web development, SEO-optimized to drive traffic to you.
Loyalty & Promotions
Keep your customers coming back, again, again, and again.
Delivery Logistics
Up to a 10-mile radius, with access to every major delivery network.
60+ Platform Listings
Re-optimize your listings so sales point to you, the merchant, not the marketplaces.
Reservations & Waitlists
Fully native, your guests never leave your own site.
POS Integration
Integration support with most POS systems.
Automated Review Response
Rules-based templates or AI reply to your customer feedback automatically.
AI Social Media
AI writes, schedules and publishes your posts to Google, Instagram and 15+ listings.
How it works
What happens after you say yes.
You run the restaurant. We handle the setup, start to finish.
We build your website
A custom, on-brand site with online ordering built in, designed for your restaurant. No templates, no code, nothing for you to figure out.
A pro shoots your food
A professional food photographer comes to you, on us. Great photos are the difference between a scroll and an order.
We connect your POS
We integrate all your delivery apps right into your POS, so every order lands in the kitchen automatically. No extra tablets to babysit.
We get you live, no disruption
No retraining your staff. No starting over with a new web address, and no losing the Google ranking you've already built. We set everything up around what you have and don't stop until orders are flowing. You don't lift a finger.
What you get with Town
Everything included, nothing left out.
One platform that's already put $1M+ in extra revenue back in restaurants' pockets.
Local legends on Town
Real restaurants. Real results.
+$1,200/day in sales
Benny Polisi · Italian Garden
0 → 100s of online orders
Hunter Christiansen · New York Sub Hub
Took back control
Ray Allen · Big Ray's BBQ
Works with what you already use
One connection. Every ordering channel.
Manage your menus, orders, and delivery providers from a single platform, and keep the delivery apps, POS, and payment processing you already run.
Automatically sync your menus, inject orders straight into your POS, and keep every channel up to date.
Town works with the payment processing you already have, nothing to rip out and nothing to switch.
Power your restaurant with enterprise-grade integrations that scale as your business grows.
Questions
Should I drop DoorDash completely?
Can Town still do delivery?
How much could I save?
See the difference for your restaurant
Start selling, compare what you pay today against Town, side by side.