Email marketing
Emails that bring guests back, on their own.
Send newsletters to your own guest list and run automatic emails, like a “we miss you” when a regular goes quiet or a thank-you after a first order. Built into Town, set up for you, and included at no extra cost.
- Included, no extra cost
- Your own guest list
- Set up for you
Sound familiar?
What email fixes for restaurants.
And how Town handles each one.
Your guest list is stuck in the apps
Marketplaces keep your guests’ emails, so you can’t reach the people who already love your food.
No time to write emails
Between service and payroll, the newsletter never goes out.
Regulars drift away quietly
A regular stops ordering and nobody notices until they’re gone.
Another tool, another bill
A separate email tool costs extra and doesn’t know who ordered what.
Blasts that ignore your guests
Everyone gets the same email, so most of them ignore it.
No idea what worked
Opens and clicks don’t tell you if anyone ordered.
How it works
Newsletters, automations and a list that’s yours.
Click through what’s included.
Newsletters
Send a newsletter in minutes.
Pick your guests, add a photo and a few menu items, and schedule it. Every email is in your brand, with an order button that goes straight to your own site.
- Templates built for restaurants
- Menu items and photos pulled from your menu
- Schedule for the moment guests get hungry
Automations
Emails that send themselves.
Set it once and Town emails the right guest at the right time: a win-back when someone hasn’t ordered in a while, a thank-you after a first order, a birthday treat. If you can describe the trigger, we can automate it.
- Win-back, first-order and birthday emails
- Any trigger: order history, visits, dates or spend
- Runs every day without you
Audiences
The right email for the right guest.
Your guest list builds itself from every online order, reservation and rewards signup. Send to everyone, or just the regulars, the lapsed or the brunch crowd.
- A list that grows with every order
- Segments from real order history
- Your list, yours to keep
Results
See the orders, not just the opens.
Every email is tracked to the orders it brought in, so you know which ones earned their keep.
- Orders and sales from each email
- Open rates and top items
- Side by side with your other sales
Automations
Any automation you can think of.
We set up the ones that work for restaurants, then add anything you want.
Win-back
Email guests who haven’t ordered in 30, 60 or 90 days, with an offer you choose.
First-order thank you
Thank new guests right after their first order and invite them back.
Second-order nudge
Turn a one-time guest into a regular before they forget you.
Birthday
A birthday treat that brings the whole table in.
Reward reminder
Let guests know they’re close to, or have unlocked, a reward.
Catering follow-up
Check in after an event and book the next one.
Review request
Ask happy guests for a Google review after they order.
Your own
Any trigger you can describe: order history, visits, dates or spend.
Real restaurants on Town
Restaurants already running on Town.
Their guest lists grow with every order on their own site.
Open now☰APPETIZERS
Italian Garden
Italian & pizza
$185,000 in direct orders
Open now☰TWISTED
TAILS
Our family serving yours · McKinney, TX
🔥 EXPLORE MENUOUR SPECIALTIES
Twisted Tails Crawfish
Cajun seafood
Website & ordering on TownGetting started
Live in days. We do the work.
A 15-minute call
We pull up Town on your own menu, connect your POS and show you the numbers. That’s your whole part.
We build it for you
Your guest list, templates and starter automations set up for you, alongside your site and ordering.
Go live at 0% commission
Newsletters and automatic emails start bringing guests back, tracked to the orders they bring in.
FAQ
Email marketing questions, answered
Is email marketing included?
Yes. Email marketing is included in Town at no extra cost.
Where does my guest list come from?
From your own Town site: every online order, reservation and rewards signup adds the guest to your list. It’s your list, and you keep it.
What automations can I run?
Win-backs, first-order thank-yous, birthdays, reward reminders, catering follow-ups and more. If you can describe the trigger, such as order history, visits, dates or spend, we can automate it.
Do I have to write the emails?
No. We set up templates and starter automations for you. Newsletters take a few minutes when you want to send one.
Can guests unsubscribe?
Yes. Every email includes an unsubscribe link, and Town honors it automatically.
Do emails come from my restaurant?
Yes. Emails go out in your restaurant’s name and brand, and every order button points to your own site.
Email marketing
See your first email on a call.
Tell us about your restaurant and we’ll show you your newsletter, your automations and your guest list in Town. Free, no pressure.
- ✓ 0% commission on your orders
- ✓ Same DoorDash & Uber drivers
- ✓ Done-for-you setup
Works with
Part of everything in Town.
Bring guests back with every email.
Everything included for one flat monthly price with 0% commission. We build it, you run it.