Town for virtual brands
Every brand gets a storefront. You keep the margin.
Delivery-first brands live or die on fees. Town gives each of your brands its own website and direct ordering, with delivery on the same DoorDash and Uber drivers at 0% commission, all run from one dashboard.
- 0% commission on your orders
- Same DoorDash & Uber drivers
- Built and run for you
Smash Lab
Sound familiar?
What virtual brand operators tell us.
And how Town fixes each one.
Fees eat the whole model
Delivery-first means paying 20–30% on nearly every order.
No storefront of your own
Brands that only exist on marketplaces can’t build loyalty.
You never meet your customers
The apps keep every guest’s data.
Menus everywhere
Updating four brands on three apps each.
Reporting is a spreadsheet
Totals stitched together from different payouts.
Marketing four brands
Each brand needs posts, offers and reviews.
How Town runs a virtual brand
Built for delivery-first brands.
Click through the parts your virtual brand uses every day.
Every brand
Every brand, one dashboard.
Sales, menus and guests for every brand out of one kitchen, with reporting by brand and roll-up totals.
- Roll-up and per-brand reporting
- One kitchen, many menus
- Compare brands side by side
A site per brand
Each brand gets a real storefront.
A custom website for every brand on its own domain, so guests can order direct instead of through a marketplace.
- Custom site per brand
- Ordering built into every page
- Ranks for “delivery near me” searches
Delivery-only
smash burgers.
Order pickup or deliveryDelivery
Same drivers. 0% commission.
Direct delivery orders go out on DoorDash and Uber drivers, dispatched from your sites, up to 10 miles out.
- Same DoorDash & Uber drivers
- 0% commission on your orders
- Live tracking for the guest
Guest list
Own the customers the apps hid.
Every direct order builds your list, with rewards and offers that work across brands.
- Rewards across brands
- Campaigns by brand
- Your own guest data
AI social posts
Market four brands without four marketers.
AI writes and schedules posts for each brand from your photos.
- Posts per brand
- Scheduled to every channel
- Review replies handled
Real restaurants on Town
Restaurants already on Town.
Real restaurants taking orders on their own Town sites, at 0% commission.
One & Only Burgers
Burgers · direct orders
Open now☰RECOMMENDED FOR YOU
New York Sub Hub
Sub shop
1,000+ orders a month
Open now☰TWISTED
TAILS
Our family serving yours · McKinney, TX
🔥 EXPLORE MENUOUR SPECIALTIES
Twisted Tails Crawfish
Cajun seafood
Website & ordering on TownThe math
What delivery apps cost your brands.
Drag to match your combined marketplace sales.
Commission only. Town is one flat monthly price with 0% commission on your orders, and delivery runs on the same DoorDash and Uber drivers.
A Friday night on Town
Four brands, one kitchen, zero commission.
One text, every brand
Free delivery tonight on direct orders, sent to your list.
Orders flood in direct
Every brand’s site sends orders to one kitchen screen, labeled by brand.
Same drivers, no cut
DoorDash and Uber drivers pick up from your kitchen. You pay $0 in commission.
Close out by brand
Alfredo shows sales by brand and what you kept versus the apps.
Everything included
Everything a virtual brand needs.
One flat monthly price. No per-order fees, no per-cover fees, no add-on menu of upsells.
A site per brand
Each brand on its own domain.
Per-brand reporting
Every brand, one dashboard.
Delivery up to 10 miles
Same DoorDash & Uber drivers, 0% commission.
Rewards & email marketing
Points, newsletters and automatic win-back emails. See email →
Rank on Google
Hours, menu and order link synced across 60+ platforms.
AI social posts
Specials posted to Google, Instagram and Facebook for you.
Alfredo AI
Ask how the week went or change a price in plain English.
POS integration
Orders drop straight into the POS you already use.
Orders drop into the POS you already use. See integrations →
Getting started
Live in days. We do the work.
A 15-minute call
We pull up Town on your own menu, connect your POS and show you the numbers. That’s your whole part.
We build it for you
A custom website for each brand, every menu set up and routed to your kitchen.
Go live at 0% commission
Every brand switches on at 0% commission, with delivery on the same DoorDash and Uber drivers.
FAQ
Virtual brand questions, answered
Can each brand have its own website and domain?
Yes. Every brand gets its own site and domain, all managed from one dashboard.
Do orders from every brand come to one kitchen?
Yes. Orders route to your kitchen labeled by brand, and into your POS.
Do I have to stop using DoorDash or Uber Eats?
No. Plenty of Town restaurants keep the apps for discovery and move their regulars to their own site, where there’s 0% commission. Town delivery even runs on the same DoorDash and Uber drivers.
How fast can we go live?
Most restaurants go live in about a week. We build the site, set up your menu and connect your POS. Your part is a short call.
What does Town cost?
Town is one flat monthly price with 0% commission on your orders. We’ll walk you through it on a quick call, with your own numbers.
For virtual brands
See Town for your brands.
Tell us about your brands and we’ll show you a storefront for each and what you’d keep vs. the apps. Free, no pressure.
- ✓ 0% commission on your orders
- ✓ Same DoorDash & Uber drivers
- ✓ Done-for-you setup
Not quite your kind of place?
Town is for every kind of restaurant.
Give every brand a storefront.
Everything included for one flat monthly price with 0% commission. We build it, you run it.