Town for BBQ joints & smokehouses
Sell out the smoker, not your margin.
Brisket takes 14 hours. A marketplace takes 30% in seconds. Town gives your BBQ joint its own website, preorders, catering by the pound and delivery at 0% commission, built and run for you.
- 0% commission on your orders
- Same DoorDash & Uber drivers
- Built and run for you
Hickory Pit BBQ
Sound familiar?
What pitmasters tell us every week.
And how Town fixes each one.
Your highest-cost food, their highest fee
Brisket is your most expensive product, and the apps take 20–30% of it.
You sell out, or you waste meat
No preorders means guessing how much to smoke every day.
Catering lives in your texts
Picnics and weddings come in by phone with no deposit.
Sell-outs go unannounced
Regulars don’t know burnt ends are back until it’s too late.
“BBQ near me” goes to the chains
Big brands and marketplace pages win the search.
You don’t own your regulars
The apps keep your best customers’ info.
How Town runs a BBQ joint
Built for the pound, the preorder and the picnic.
Click through the parts your BBQ joint uses every day.
Preorders & ordering
Sell the smoker before it’s lit.
Preorders by the pound with pickup windows, so you smoke to demand and sell out on purpose, not by accident.
- Sell by the pound or the plate
- Preorder pickup windows
- Sold-out items hide automatically
Catering
Catering is where BBQ makes its money.
Per-person and by-the-pound catering with headcounts, dates and deposits handled online.
- Per-person and by-the-pound pricing
- Deposits and prepay online
- Pickup or delivery for events
Your own website
Your pit, on your own domain.
A custom site with your story, your smoke and your menu, built to rank for “bbq near me.”
- Custom design and a real photo shoot
- Daily specials and sell-out updates
- Ranks in local search out of the box
Post oak smoked,
low and slow.
Order pickup or deliveryDelivery
Big orders. No 30% cut.
Family packs and catering delivered on DoorDash and Uber drivers from your site, up to 10 miles out.
- Same DoorDash & Uber drivers
- 0% commission on your orders
- Live tracking for the guest
Rewards & texts
Tell the regulars when burnt ends drop.
Points, birthday rewards and a Saturday text bring the regulars before you sell out.
- Points toward free sides
- Sell-out and special-drop texts
- Texts from your own sales data
Real restaurants on Town
Big Ray’s BBQ took back control.
Real restaurants taking orders on their own Town sites, at 0% commission.
Big Ray’s BBQ
BBQ · direct orders
One & Only Burgers
Burgers · direct orders
The math
What delivery apps cost a BBQ joint.
Drag to match your app sales. Big-ticket family packs make the commission add up fast.
Commission only. Town is one flat monthly price with 0% commission on your orders, and delivery runs on the same DoorDash and Uber drivers.
A Saturday on Town
Saturday, sold out on purpose.
Preorders open
Town texts your list: “Burnt ends Saturday. Preorder now.” You smoke to the number.
Pickups are scheduled
Preorders come in with pickup windows, so the line moves and nothing sits.
The picnic delivers
A 120-person catering order goes out, deposit already paid.
Sold out, automatically
Items hide when they’re gone. Alfredo shows what you kept versus the apps.
Everything included
Everything a BBQ joint needs.
One flat monthly price. No per-order fees, no per-cover fees, no add-on menu of upsells.
Sell by the pound
Half-pound, pound and plate pricing that just works.
Preorder windows
Smoke to demand with scheduled pickup times.
Catering
Scheduled big orders with deposits paid up front.
Delivery up to 10 miles
Same DoorDash & Uber drivers, 0% commission.
Rewards & email marketing
Points, newsletters and automatic win-back emails. See email →
Rank on Google
Hours, menu and order link synced across 60+ platforms.
AI social posts
Specials posted to Google, Instagram and Facebook for you.
Alfredo AI
Ask how the week went or change a price in plain English.
Orders drop into the POS you already use. See integrations →
Getting started
Live in days. We do the work.
A 15-minute call
We pull up Town on your own menu, connect your POS and show you the numbers. That’s your whole part.
We build it for you
A custom site on your domain with by-the-pound pricing, preorders and catering set up, and a pro photographer to shoot your BBQ.
Go live at 0% commission
Pickup, delivery and catering switch on, same DoorDash and Uber drivers, and every guest lands on your list.
FAQ
BBQ joint questions, answered
Can we sell by the pound and take preorders?
Yes. Meats can be sold by the half-pound or pound, with preorder pickup windows so you smoke to demand.
Can items sell out automatically?
Yes. Mark an item sold out once and it disappears from your site, so no one orders what’s gone.
Do I have to stop using DoorDash or Uber Eats?
No. Plenty of Town restaurants keep the apps for discovery and move their regulars to their own site, where there’s 0% commission. Town delivery even runs on the same DoorDash and Uber drivers.
Will online orders go to my POS?
Town connects with popular POS systems like Toast, Clover and Square, so orders drop right into the system your team already uses. See integrations.
What does Town cost?
Town is one flat monthly price with 0% commission on your orders. We’ll walk you through it on a quick call, with your own numbers.
For BBQ joints & smokehouses
See Town on your own menu.
Tell us about your BBQ joint and we’ll show you your site, your menu and what you’d keep vs. the apps. Free, no pressure.
- ✓ 0% commission on your orders
- ✓ Same DoorDash & Uber drivers
- ✓ Done-for-you setup
Not quite your kind of place?
Town is for every kind of restaurant.
Sell out the smoker, direct.
Everything included for one flat monthly price with 0% commission. We build it, you run it.