Town for bakeries
Preorders, custom cakes and a sold-out case.
Bakeries sell by the dozen, the box and the custom cake, and most of those orders still come by phone. Town gives your bakery its own website, preorders and custom orders at 0% commission, built and run for you.
- 0% commission on your orders
- Same DoorDash & Uber drivers
- Built and run for you
Flour & Bloom
Sound familiar?
What bakeries tell us every week.
And how Town fixes each one.
Custom cakes are a phone call
Flavors, sizes and messages taken on a sticky note, deposits chased later.
You bake, then hope it sells
Without preorders, you guess every morning.
Holiday rushes overwhelm you
Thanksgiving pies and holiday boxes come in every possible way.
The apps take 25% of a $48 box
Delivery fees eat the margin on handmade goods.
“Bakery near me” goes elsewhere
Your beautiful case is invisible to search.
You don’t know your regulars
Your best customers are names you never learn.
How Town runs a bakery
Built for preorders, custom cakes and the morning case.
Click through the parts your bakery uses every day.
Preorders
Bake to order, not to guess.
Guests preorder boxes, loaves and holiday specials for a pickup day, so you bake what sells and the case sells out on purpose.
- Pickup days and time windows
- Daily limits per item
- Sold-out items hide automatically
Custom cakes & events
Custom orders without the phone tag.
A custom order form for cakes, flavors, fillings and messages, with lead times and deposits handled online.
- Flavors, sizes, fillings and messages
- Lead times and deposits
- Wedding and event dessert tables
Your own website
A site as pretty as the case.
A custom, photo-led site with your bakes and your story, built to rank for “bakery near me.”
- Custom design and a real photo shoot
- Preorders built into the page
- Ranks in local search out of the box
Baked fresh,
every morning.
Order pickup or deliveryRewards & texts
Holiday preorders that sell out.
Points, birthday treats and a “holiday preorders open” text sent to your own list.
- Points toward a free pastry
- Holiday and seasonal launches
- Texts from your own sales data
AI social posts
Your case, posted every morning.
AI writes and schedules posts from your photos for daily bakes and new cakes.
- Drafted from your photos
- Posted to Google, Instagram and Facebook
- Review replies handled
Real restaurants on Town
Morning favorites already on Town.
Real restaurants taking orders on their own Town sites, at 0% commission.
Open now☰RESERVATIONS
Party sizeParties of 5+ please book at least 2 hours in advance.
Honey Berry Pancakes & Café
Brunch café
Reservations on Town
Birdies Breakfast Club
Breakfast & brunch · direct orders
Scrambler Cafe
Breakfast · direct orders
The math
What delivery apps cost a bakery.
Drag to match your app sales.
Commission only. Town is one flat monthly price with 0% commission on your orders, and delivery runs on the same DoorDash and Uber drivers.
A Saturday on Town
Saturday, baked to order.
Preorders close
Town shows exactly how many boxes, loaves and cakes to bake for Saturday.
The case is full, on purpose
Preorders are boxed and labeled. Walk-ins get the rest.
Custom cakes go out
Every cake picked up on time, deposits already paid, messages spelled right.
Sold out, automatically
Items hide when they’re gone. Alfredo shows what sold and what to bake more of.
Everything included
Everything a bakery needs.
One flat monthly price. No per-order fees, no per-cover fees, no add-on menu of upsells.
Custom cake orders
Flavors, sizes, messages, lead times and deposits.
Preorders & limits
Pickup days and daily limits per item.
Rewards & email marketing
Points, newsletters and automatic win-back emails. See email →
Gift cards
Digital gift cards sold on your own site.
Delivery up to 10 miles
Same DoorDash & Uber drivers, 0% commission.
Rank on Google
Hours, menu and order link synced across 60+ platforms.
AI social posts
Specials posted to Google, Instagram and Facebook for you.
Alfredo AI
Ask how the week went or change a price in plain English.
Orders drop into the POS you already use. See integrations →
Getting started
Live in days. We do the work.
A 15-minute call
We pull up Town on your own menu, connect your POS and show you the numbers. That’s your whole part.
We build it for you
A custom site on your domain with preorders and custom cake ordering set up, and a pro photographer to shoot your bakes.
Go live at 0% commission
Pickup, delivery and catering switch on, same DoorDash and Uber drivers, and every guest lands on your list.
FAQ
Bakery questions, answered
Can guests order custom cakes online?
Yes. A custom order form handles flavors, sizes, fillings, messages, lead times and deposits.
Can we limit how many of an item can be ordered?
Yes. Daily limits and pickup days keep preorders matched to what you can bake.
Will online orders go to my POS?
Town connects with popular POS systems like Toast, Clover and Square, so orders drop right into the system your team already uses. See integrations.
How fast can we go live?
Most restaurants go live in about a week. We build the site, set up your menu and connect your POS. Your part is a short call.
What does Town cost?
Town is one flat monthly price with 0% commission on your orders. We’ll walk you through it on a quick call, with your own numbers.
For bakeries
See Town on your own menu.
Tell us about your bakery and we’ll show you your site, your menu and what you’d keep vs. the apps. Free, no pressure.
- ✓ 0% commission on your orders
- ✓ Same DoorDash & Uber drivers
- ✓ Done-for-you setup
Not quite your kind of place?
Town is for every kind of restaurant.
Sell out the case, on purpose.
Everything included for one flat monthly price with 0% commission. We build it, you run it.