Town for Italian restaurants
Family recipes. Your own orders. 0% commission.
From Tuesday takeout to Sunday family trays, Italian sells beautifully online, if the order isn’t losing a quarter to the apps. Town gives your restaurant its own website, ordering, catering and reservations, built and run for you.
- 0% commission on your orders
- Same DoorDash & Uber drivers
- Built and run for you
Trattoria Bella
Sound familiar?
What Italian restaurants tell us every week.
And how Town fixes each one.
The apps eat your margin on every tray
A $90 family tray loses $20 or more on a marketplace, on food that already costs the most to make.
Catering lives in voicemails
Rehearsal dinners and office lunches come in by phone and text, and details get missed.
Reservation apps charge per seat
You pay a fee for guests who were already coming to you.
The chains win “italian near me”
Big brands outrank you while your best dishes sit on a PDF menu.
Regulars belong to the apps
The family that orders every Sunday is a marketplace customer, not yours.
A pile of tools that don’t talk
A website from one company, ordering from another, reservations from a third.
How Town runs a Italian restaurant
Built for takeout, trays and a full dining room.
Click through the parts your Italian restaurant uses every day.
Your own website
A website as good as the food.
A custom site on your domain with your story, your photos and your menu, designed to turn “italian food near me” into an order or a reservation.
- Custom design and a real photo shoot
- Ordering and reservations built into the page
- Ranks in local search out of the box
Family recipes,
made fresh daily.
Order pickup or deliveryOnline ordering
Takeout night, without the commission.
Pickup and delivery straight from your site to your POS, with modifiers for pasta swaps, add-a-protein and half trays.
- Pasta swaps, sauces and add-ons priced right
- Scheduled orders for later tonight
- Orders drop straight into your POS
Catering & family trays
Sell trays, not just plates.
Half and full trays, party packs and event catering on their own menu, with dates, headcounts and deposits handled online.
- Half and full tray pricing
- Deposits and prepay online
- Pickup or delivery for events
Reservations
Fill the dining room without per-cover fees.
Native reservations on your own site with reminders that cut no-shows and guest notes for anniversaries and birthdays.
- No per-cover fees
- Text reminders cut no-shows
- Notes for birthdays and big parties
Rewards & texts
Keep the Sunday regulars coming.
Every order builds your list. Points, birthday treats and a Sunday-gravy text bring families back week after week.
- Points toward a free dessert or tray
- Birthday and anniversary offers
- Texts and emails from your own sales
Real restaurants on Town
Italian Garden took back their orders.
Real restaurants taking orders on their own Town sites, at 0% commission.
Open now☰APPETIZERS
Italian Garden
Italian & pizza
$185,000 in direct orders
Open now☰Lucca Bar
& Grill
Gastro-pub style cuisine and artful hospitality
VIEW MENUThe Grill · The Bar · The Garden
Lucca Bar & Grill
Gastropub
Website & ordering on TownThe math
What delivery apps cost an Italian restaurant.
Drag to match your app sales. Big-ticket trays make the yearly number climb fast.
Commission only. Town is one flat monthly price with 0% commission on your orders, and delivery runs on the same DoorDash and Uber drivers.
A Sunday on Town
Sunday, from family trays to a full house.
Trays are already booked
Three family trays and an office order for Monday came in overnight through your catering form, prepaid.
The Sunday-gravy text goes out
Town texts your regulars. Pickup orders for tonight start rolling in before lunch is over.
Dining room full, no per-cover fees
Reservations booked on your own site, reminders sent, and the anniversary at table 4 noted.
Close out with the numbers
Ask Alfredo how Sunday went: covers, trays, takeout, and what you kept versus the apps.
Everything included
Everything an Italian restaurant needs.
One flat monthly price. No per-order fees, no per-cover fees, no add-on menu of upsells.
Pasta swaps & add-ons
Sauces, proteins and gluten-free swaps priced right.
Half & full trays
Family trays and party packs on their own menu.
Delivery up to 10 miles
Same DoorDash & Uber drivers, 0% commission.
Reservations & waitlist
Native on your site, with no per-cover fees.
Rewards & email marketing
Points, newsletters and automatic win-back emails. See email →
Rank on Google
Hours, menu and order link synced across 60+ platforms.
AI social posts
Specials posted to Google, Instagram and Facebook for you.
Alfredo AI
Ask how the week went or change a price in plain English.
Orders drop into the POS you already use. See integrations →
Getting started
Live in days. We do the work.
A 15-minute call
We pull up Town on your own menu, connect your POS and show you the numbers. That’s your whole part.
We build it for you
A custom site on your domain with your full menu, trays and reservations set up, and a pro photographer to shoot your dishes.
Go live at 0% commission
Pickup, delivery and catering switch on, same DoorDash and Uber drivers, and every guest lands on your list.
FAQ
Italian restaurant questions, answered
Can we sell half trays and full trays?
Yes. Trays, party packs and family meals get their own menu with sizes, pricing, lead times and deposits.
Do reservations cost extra per guest?
No. Reservations and waitlist are native to your Town site with no per-cover fees.
Do I have to stop using DoorDash or Uber Eats?
No. Plenty of Town restaurants keep the apps for discovery and move their regulars to their own site, where there’s 0% commission. Town delivery even runs on the same DoorDash and Uber drivers.
Will online orders go to my POS?
Town connects with popular POS systems like Toast, Clover and Square, so orders drop right into the system your team already uses. See integrations.
What does Town cost?
Town is one flat monthly price with 0% commission on your orders. We’ll walk you through it on a quick call, with your own numbers.
For Italian restaurants
See Town on your own menu.
Tell us about your Italian restaurant and we’ll show you your site, your menu and what you’d keep vs. the apps. Free, no pressure.
- ✓ 0% commission on your orders
- ✓ Same DoorDash & Uber drivers
- ✓ Done-for-you setup
Not quite your kind of place?
Town is for every kind of restaurant.
Bring the family orders home.
Everything included for one flat monthly price with 0% commission. We build it, you run it.