Town for Mexican restaurants & taquerias
Every taco order, straight to you.
Taco Tuesday, burrito lunches and taco-bar catering are some of the busiest orders in town. Town gives your taqueria its own website, ordering, delivery and rewards at 0% commission, in English and Spanish, built and run for you.
- 0% commission on your orders
- Same DoorDash & Uber drivers
- Built and run for you
La Esquina Taqueria
Sound familiar?
What taquerias tell us every week.
And how Town fixes each one.
Low tickets, high commissions
On a $25 taco order, a 25% fee wipes out most of your margin.
Taco Tuesday overwhelms the line
Phones ring, the line wraps the building and orders get rung in wrong.
Catering comes in by text
Taco-bar orders arrive as DMs and voicemails with half the details.
The chains win “tacos near me”
Without a real site, search sends people to the big brands.
You don’t know your regulars
The apps keep the guest list, so you can’t say gracias or bring them back.
Menus that don’t speak your guests’ language
Marketplace menus flatten your dishes into generic listings.
How Town runs a taqueria
Built for tacos, trays and the Tuesday rush.
Click through the parts your taqueria uses every day.
Your own website
Your taqueria, on your own domain.
A custom site with your menu, your photos and your hours, built to rank for “tacos near me” and turn searches into orders.
- Custom design and a real photo shoot
- English and Spanish friendly menu
- Ranks for “tacos near me” locally
Street tacos,
hecho a mano.
Order pickup or deliveryOnline ordering
Taco Tuesday, without the 30%.
Pickup and delivery on your own site with proteins, salsas and add-ons set up right, sent straight to your POS.
- Choose-your-protein and salsa modifiers
- Combos and family packs
- Orders drop straight into your POS
Taco-bar catering
Own the office lunch and the quinceañera.
Taco bars and party trays on their own menu, with headcounts, dates and deposits paid online.
- Per-person taco bar pricing
- Deposits and prepay online
- Pickup or delivery for events
Delivery
Same drivers. No marketplace cut.
Delivery goes out on DoorDash and Uber drivers from your own site, up to 10 miles. The guest pays the fee, you keep the order.
- Same DoorDash & Uber drivers
- 0% commission on your orders
- Live tracking for the guest
Rewards & texts
Turn Taco Tuesday into a habit.
Points, birthday rewards and a Tuesday text bring regulars back without paying an app to reach them.
- Points toward a free plate
- Automatic win-back offers
- Texts from your own sales data
Real restaurants on Town
Real restaurants, real direct orders.
Real restaurants taking orders on their own Town sites, at 0% commission.
Cookies Mexican
Mexican
Scrambler Cafe
Breakfast · direct orders
One & Only Burgers
Burgers · direct orders
The math
What delivery apps cost a taqueria.
Drag to match your app sales. On lower tickets, every point of commission hurts.
Commission only. Town is one flat monthly price with 0% commission on your orders, and delivery runs on the same DoorDash and Uber drivers.
A Taco Tuesday on Town
Taco Tuesday, handled.
The text goes out
“$2 pastor tacos tonight.” Town sends it to your list and posts it to Google and Instagram.
Lunch orders come in ahead
Office orders and a taco bar for 40 are already paid and scheduled.
The rush, without the phone
Pickup orders hit the kitchen with every salsa right while the line keeps moving.
Close out with the numbers
Ask Alfredo how Tuesday went and what you kept versus the apps.
Everything included
Everything a taqueria needs.
One flat monthly price. No per-order fees, no per-cover fees, no add-on menu of upsells.
Protein & salsa modifiers
Pastor, asada, pollo, extra salsa, all priced right.
Taco-bar catering
Per-person pricing, deposits and scheduled pickup.
Delivery up to 10 miles
Same DoorDash & Uber drivers, 0% commission.
Rewards & email marketing
Points, newsletters and automatic win-back emails. See email →
Rank on Google
Hours, menu and order link synced across 60+ platforms.
AI social posts
Specials posted to Google, Instagram and Facebook for you.
Alfredo AI
Ask how the week went or change a price in plain English.
QR ordering
Order-ahead and table ordering from a code.
Orders drop into the POS you already use. See integrations →
Getting started
Live in days. We do the work.
A 15-minute call
We pull up Town on your own menu, connect your POS and show you the numbers. That’s your whole part.
We build it for you
A custom site on your domain with your full menu, taco bar and specials set up, and a pro photographer to shoot your food.
Go live at 0% commission
Pickup, delivery and catering switch on, same DoorDash and Uber drivers, and every guest lands on your list.
FAQ
Taqueria questions, answered
Can the menu be in English and Spanish?
Yes. Your site and menu can use the names and descriptions you actually use, in English, Spanish or both.
Can we sell taco bars by the person?
Yes. Catering items can be priced per person with minimums, lead times and deposits.
Do I have to stop using DoorDash or Uber Eats?
No. Plenty of Town restaurants keep the apps for discovery and move their regulars to their own site, where there’s 0% commission. Town delivery even runs on the same DoorDash and Uber drivers.
Will online orders go to my POS?
Town connects with popular POS systems like Toast, Clover and Square, so orders drop right into the system your team already uses. See integrations.
What does Town cost?
Town is one flat monthly price with 0% commission on your orders. We’ll walk you through it on a quick call, with your own numbers.
For Mexican restaurants & taquerias
See Town on your own menu.
Tell us about your taqueria and we’ll show you your site, your menu and what you’d keep vs. the apps. Free, no pressure.
- ✓ 0% commission on your orders
- ✓ Same DoorDash & Uber drivers
- ✓ Done-for-you setup
Not quite your kind of place?
Town is for every kind of restaurant.
Keep every taco order.
Everything included for one flat monthly price with 0% commission. We build it, you run it.