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Town vs Zuppler
Zuppler does online ordering, but guests usually order on a separate Zuppler page, and things like loyalty and marketing cost extra. With Town, ordering runs on your own site, and the rest comes with it.
One flat fee: one flat monthly price with 0% commission. Everything included, no contract.
Pricing varies by plan, often a monthly subscription, tiered add-ons, or a limited free tier.
Town vs Zuppler, at a glance
| Town | Zuppler | |
|---|---|---|
| Pricing | One flat monthly price, 0% commission | Quoted by their sales team, a monthly fee plus card processing, add-ons cost extra |
| Where guests order | On your own site and domain | Usually a separate Zuppler-hosted page, like Toast |
| What’s included | Website, ordering, reservations, loyalty, catering, reviews and social | Ordering, with loyalty and marketing sold as add-ons |
| Delivery | Same DoorDash and Uber drivers, built in | Connects to DoorDash and Uber for you |
| Who owns the customer | You do | You keep your data, but ordering can live on their page |
The short version
Zuppler and Town both run online ordering. The difference is where it happens: with Town it’s your own site and domain; with Zuppler it’s often a page they host, more like Toast.
Town also comes as one thing, not a core product with loyalty, marketing and gift cards added on. Same DoorDash and Uber drivers for delivery, and the customer stays yours.
Why owners switch to Town
Own it. Don’t rent it.
Your site, your customers
Ordering lives on your own site, customers never get bounced to someone else’s platform, and the data stays yours.
Keep more of every order
A low, flat monthly fee with 0% commission. No 15–30% app commissions, and no surprise per-order fees on your guests.
Custom, not cookie-cutter
A site built for your brand, with a professional photo shoot, not a template thousands of restaurants share.
Same drivers, none of the markup
Delivery on the same DoorDash and Uber driver networks, up to 10 miles, without handing over the commission.
Everything in one place
Website, ordering, reservations, loyalty, catering, listings and AI marketing, one system you actually own.
Questions
What does Zuppler cost?
Do guests order on my own site?
Is there a contract?
See the difference for your restaurant
Start selling, compare what you pay today against Town, side by side.