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Town vs Zuppler
Zuppler does online ordering, but guests usually order on a separate Zuppler page, and things like loyalty and marketing cost extra. With Town, ordering runs on your own site, and the rest comes with it.
One flat fee: one flat monthly price with 0% commission. Everything included, no contract.
Pricing varies by plan, often a monthly subscription, tiered add-ons, or a limited free tier.
The problem
A template, a monthly bill, and a site you don't own.
Zuppler puts you on a shared template, bills you every month, and keeps you renting, so the site, the app and your customers never really become yours.
- 🎨 A shared template that looks like every other Zuppler restaurant
- 💸 Monthly fees for features often split across pricey tiers
- 🔒 You don't own it, leave and the site and data can go with them
- 🙉 You still do the work, loading menus and running the tools yourself
Town vs Zuppler, at a glance
| Town | Zuppler | |
|---|---|---|
| Pricing | One flat monthly price, 0% commission | Quoted by their sales team, a monthly fee plus card processing, add-ons cost extra |
| Where guests order | On your own site and domain | Usually a separate Zuppler-hosted page, like Toast |
| What’s included | Website, ordering, reservations, loyalty, catering, reviews and social | Ordering, with loyalty and marketing sold as add-ons |
| Delivery | Same DoorDash and Uber drivers, built in | Connects to DoorDash and Uber for you |
| Who owns the customer | You do | You keep your data, but ordering can live on their page |
The short version
Zuppler and Town both run online ordering. The difference is where it happens: with Town it’s your own site and domain; with Zuppler it’s often a page they host, more like Toast.
Town also comes as one thing, not a core product with loyalty, marketing and gift cards added on. Same DoorDash and Uber drivers for delivery, and the customer stays yours.
Everything included
We set it up and run it for you.
You get signed up, and we handle the rest, you don't lift a finger. We work with you until you're live and ready.
Online Ordering
Not just taking orders online, we actually grow your first-party online sales.
Branded Website
Custom web development, SEO-optimized to drive traffic to you.
Loyalty & Promotions
Keep your customers coming back, again, again, and again.
Delivery Logistics
Up to a 10-mile radius, with access to every major delivery network.
60+ Platform Listings
Re-optimize your listings so sales point to you, the merchant, not the marketplaces.
Reservations & Waitlists
Fully native, your guests never leave your own site.
POS Integration
Integration support with most POS systems.
Automated Review Response
Rules-based templates or AI reply to your customer feedback automatically.
AI Social Media
AI writes, schedules and publishes your posts to Google, Instagram and 15+ listings.
How it works
What happens after you say yes.
You run the restaurant. We handle the setup, start to finish.
We build your website
A custom, on-brand site with online ordering built in, designed for your restaurant. No templates, no code, nothing for you to figure out.
A pro shoots your food
A professional food photographer comes to you, on us. Great photos are the difference between a scroll and an order.
We connect your POS
We integrate all your delivery apps right into your POS, so every order lands in the kitchen automatically. No extra tablets to babysit.
We get you live, no disruption
No retraining your staff. No starting over with a new web address, and no losing the Google ranking you've already built. We set everything up around what you have and don't stop until orders are flowing. You don't lift a finger.
What you get with Town
Everything included, nothing left out.
One platform that's already put $1M+ in extra revenue back in restaurants' pockets.
Local legends on Town
Real restaurants. Real results.
+$1,200/day in sales
Benny Polisi · Italian Garden
0 → 100s of online orders
Hunter Christiansen · New York Sub Hub
Took back control
Ray Allen · Big Ray's BBQ
Works with what you already use
One connection. Every ordering channel.
Manage your menus, orders, and delivery providers from a single platform, and keep the delivery apps, POS, and payment processing you already run.
Automatically sync your menus, inject orders straight into your POS, and keep every channel up to date.
Town works with the payment processing you already have, nothing to rip out and nothing to switch.
Power your restaurant with enterprise-grade integrations that scale as your business grows.
Questions
What does Zuppler cost?
Do guests order on my own site?
Is there a contract?
See the difference for your restaurant
Start selling, compare what you pay today against Town, side by side.