Write an email by hand (templates and editor)
Start from a template like Welcome or Birthday, then edit the layout, subject and message yourself.
Where to find itMarketing › Email Marketing › Emails › Advanced / Manual
Pick a template
- 1Advanced / Manual Switches to building the email yourself.
- 2Welcome Selected template. "A warm first hello."
- 3Feedback "Ask how their visit went."
The templates are Welcome, New on the menu, Weekly update, Announcement, Birthday, Cart reminder, Thank-you, We miss you, Loyalty and Feedback. Click one to load it into the editor below.
Edit the email
- 1Email layout Centered, Bold feature or Editorial.
- 2Short heading above the title Optional, like "Welcome". Remove image takes out the starter photo.
- 3Subject The subject line. {{BUSINESS_NAME}} fills in your restaurant’s name.
- 4Message The body of the email.
- 5Add a personal touch Inserts details like the guest’s first name.
- 6Preview header From, Reply to and Subject, exactly as guests will see them.
Personalize, test and save
- 1Personal touches Customer’s First Name, Business Name and Loyalty Balance. Click one to add it where your cursor is.
- 2Optional details Inbox preview text (the line after the subject in the inbox), plus a button text and button link. Leave both button fields empty if you do not need a button.
- 3Save Email Saves it for campaigns and automations. New Email starts over.
- 4Send a test to yourself Your own email address.
- 5Send Test Email Sends only to that address. No campaign is needed.
Tip
Always send a test. Check it on your phone, click the button, and make sure the name and loyalty balance look right.
Still stuck? Email support@town.club and the Town team will help.