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Home › Help center › Email marketing › Write an email by hand (templates and editor)

Write an email by hand (templates and editor)

Start from a template like Welcome or Birthday, then edit the layout, subject and message yourself.

Where to find itMarketing › Email Marketing › Emails › Advanced / Manual

Pick a template

Ten starter templates.
  1. 1
    Advanced / Manual Switches to building the email yourself.
  2. 2
    Welcome Selected template. "A warm first hello."
  3. 3
    Feedback "Ask how their visit went."

The templates are Welcome, New on the menu, Weekly update, Announcement, Birthday, Cart reminder, Thank-you, We miss you, Loyalty and Feedback. Click one to load it into the editor below.

Edit the email

Your message on the left, a live preview on the right.
  1. 1
    Email layout Centered, Bold feature or Editorial.
  2. 2
    Short heading above the title Optional, like "Welcome". Remove image takes out the starter photo.
  3. 3
    Subject The subject line. {{BUSINESS_NAME}} fills in your restaurant’s name.
  4. 4
    Message The body of the email.
  5. 5
    Add a personal touch Inserts details like the guest’s first name.
  6. 6
    Preview header From, Reply to and Subject, exactly as guests will see them.

Personalize, test and save

Personal touches, optional details and a test send.
  1. 1
    Personal touches Customer’s First Name, Business Name and Loyalty Balance. Click one to add it where your cursor is.
  2. 2
    Optional details Inbox preview text (the line after the subject in the inbox), plus a button text and button link. Leave both button fields empty if you do not need a button.
  3. 3
    Save Email Saves it for campaigns and automations. New Email starts over.
  4. 4
    Send a test to yourself Your own email address.
  5. 5
    Send Test Email Sends only to that address. No campaign is needed.
Tip

Always send a test. Check it on your phone, click the button, and make sure the name and loyalty balance look right.

Still stuck? Email support@town.club and the Town team will help.
See how Town worksBook a demo