Set up email marketing

Where to find itMarketing › Email Marketing › Setup

Email Marketing has seven tabs: Overview, Setup, Audience, Emails, Campaigns, Automations and Platform. Start with Setup. If you have more than one location, pick it with the Business dropdown at the top right first.

Sending basics

1. 1
   Status and Contact allowance Pending until the Town team activates email for you. The allowance is how many contacts your plan covers.
2. 2
   Sender The From address. The Town team sets this up.
3. 3
   Reply-to email Where guest replies go. It starts as your business email.
4. 4
   Require email confirmation for new subscribers Sends new subscribers a confirm link first (double opt-in).
5. 5
   Track opens and clicks Turns on open and click rates on the Overview tab.
6. 6
   Save Preferences Saves this section.
7. 7
   Managed by Town Activation, sender identity, plan, price and contact limits are handled by the Town team.

Newsletter and checkout signups

1. 1
   Email at checkout Optional asks guests for their email at checkout. Do not ask turns off both email opt-ins.
2. 2
   Show newsletter signup in the footer Adds a signup box to the bottom of your website.
3. 3
   Ask for an optional first name Adds a first name box to that signup.
4. 4
   Add newsletter subscribers to Which list footer signups join, or contacts only.
5. 5
   Add checkout opt-ins to Which list checkout opt-ins join.
6. 6
   Save Signup Preferences Saves this section.